Frankie Naujokas

Giving a pantry staple a new role in the weekend!

We connected Jif with Friday night possibilities, from movie marathons to spontaneous hangouts.

I owned the program from concept through delivery, helping lead five art directors and copywriters and overseeing all production, including the case film in partnership with a production house and illustrator.

The campaign delivered 5.6% year over year sales growth, a 37.5% increase in ecommerce sales, and a 1.3 point lift in unit share.

Recognition:
-Two Gold awards, 2026 Drum Awards, Digital Commerce and Retail Media
-Creative Breakthrough Winner, 2026 Walmart Connect Partner Awards
Role: Creative Lead, Concept Development, Art Direction, Production Oversight

2026 Drum Awards - Digital Commerce and Retail Media - 2X GOLD

Role: Lead Creative, Concepting, Art Direction

Rebuilding brand trust through the retail experience.

Xfinity faced low customer satisfaction. While others invested in the virtual aisle, we transformed its stores from transactional spaces into places to explore and experience its products.

I helped shape a design system connecting refreshed branding with a new store footprint and helped lead a weeklong West Coast photoshoot that captured hundreds of images for two years of store photography. We tested multiple design systems and launched a new customer experience recognized with a Silver Effie.

Recognition: 2019 Silver Effie

Role: Creative Leadership, Concept Development, Art Direction, Photoshoot Direction

The Imaginary Poster

How do you show the power of a child’s imagination with a poster? We created an interactive experience using facial recognition: adults saw a Radio Flyer wagon, while children unlocked a world of possibility.

My creative partner and I led the project from concept through delivery, reporting directly to CCO Liz Taylor. We managed structure fabrication, retailer coordination with Target, case study development, and award submissions, bringing the idea from an ambitious concept into a physical experience.

Recognition: 2019 D&AD Shortlist

Role: Creative Leadership, Concept Development, Art Direction, Production Oversight

Turning breakthrough hockey technology into a top secret mission.

We launched BAUER’s AG5NT stick through a campaign that cast elite hockey players as undercover agents testing its latest innovation.

As ACD, I partnered with Creative Director Eric Kripas on a two day production built around athlete availability. We each led half the shoot, with me directing athletes and making creative decisions for my portion. Together, we delivered TV spots, social content, and lifestyle photography for website and shopping experiences.

Role: Associate Creative Director, Creative Leadership, Art Direction, all Production Oversight

Creative Director: Eric Kripas

A curated mix of visuals that capture my creative approach. From photoshoots and design systems to crafted compositions. Whether a quick one-off or a full seasonal campaign, each piece embodies my focus on balance, storytelling, and strong visual identity.

Role: Concepting, Design

No one knows hockey better than BAUER.

But how does the world’s most recognized hockey brand introduce its most innovative skate yet, the HYPERLITE?

You hand the game over to its most hyper focused talent, Patrick Kane, Trevor Zegras, Marie-Philip Poulin, and more, and let them redefine what’s possible.

This is your warning:
The league is about to see a side of the game it’s never seen before.

Creative Director - Eric Kripas

Kiwi believes confidence starts from the shoe up and that well-kept shoes give men the confidence to achieve greater things.

Role: Concepting, Art Direction

Illustrations by Vitamin Chicago

In collaboration with Creative Director and Flea Market Style editor Tereasa Surratt, I curated and styled a photoshoot featured on the cover and in a 10 page editorial spread.

Drawing from vintage flea market finds, we constructed richly detailed sets using pie tins, medicine jars, old trophies, decades old newspapers, and projector slides—crafting visual stories rooted in texture, nostalgia, and discovery.

Role: Concepting, Set Stylist, Food Stylist & Set Building

Time to move forward with new club technology, a new attitude and a unique look from Titleist to maximize your performance. But beware. This is not your dad's Sunday golf game.

Role: Concepting, Art Direction

Crest Glide when used regularly is the best defense against your mouth's enemies.

Role: Concepting, Art Direction

IDEA: Use Xfinity’s Voice Remote technology and data to teach language through content.

HOW: Create an educational platform that teaches words, idioms and the context behind them on selected content.

Role: Concepting, Art Direction

Develop a JIF - That JIFing Good toolkit that can be leveraged for commerce executions.