Our most classified project yet. Built inside the BAUER Innovation Lab, AG5NT sticks contain top-secret material that dares to change the game of hockey, forever. During extremely covert missions, our professional agents went undercover to put BAUER's new technology to the ultimate test. Now it's ready to be unleashed on the ice during the 2023 season.
Creative Director - Eric Kripas
Launch
Launch
Teaser
Teaser
Teaser
The Imaginary Poster
How do you show the world the power of a child’s imagination with only a poster?
Make it the secret key to unlocking an incredible adventure. Using facial recognition software, we were able to tell the difference between an adult and a kid. Adults see a Radio Flyer wagon, but kids see an endless world of possibility.
2019 D&AD - Shortlist
Role: Concepting, Art Direction
Case Study
Left ADULT LOCKED - Right CHILD UNLOCKED
Interactive Videos
No one knows hockey better than BAUER. But how does the world’s most recognized hockey brand introduce its latest most innovative HYPERLITE skates to the world? You let some of game’s most HYPER focused talent - Patrick Kane, Trevor Zegras, Marie-Philip Poulin and more, take the wheel to drive. This is your warning. The league is about to see a side of the game it never knew was possible.
Creative Director - Eric Kripas
Launch
Kiwi believes confidence starts from the shoe up and that well-kept shoes give men the confidence to achieve greater things.
Role: Concepting, Art Direction
Illustrations by Vitamin Chicago
Digital Video
Digital Video
Desktop
Time to move forward with new club technology, a new attitude and a unique look from Titleist to maximize your performance. But beware. This is not your dad's Sunday golf game.
Role: Concepting, Art Direction
OOH
Guerrilla
Outdoor Photo Scan
Leads to promotions and more fun
Working together with Creative Director and FMS editor, Tereasa Surrat, I curated a shoot for Flea Market Style magazine that was featured on the cover as well as in a 10-page feature. Using vintage flea market finds, we built beautiful sets for the shots with vintage pie tins, medicine jars, old trophies, 90-year-old newspapers, vintage projector slides, and much more.
Role: Concepting, Set Stylist, Food Stylist & Set Building
Crest Glide when used regularly is the best defense against your mouth's enemies.
Role: Concepting, Art Direction
Despite being hailed as the largest cable and Internet company in the world, Xfinity had been battling one of the lowest customer satisfaction scores of any company. Anywhere. So, Xfinity set out to transform their brand through retail.
While other companies were investing in the virtual aisle – we bet on brick and mortar. We were going to revolutionize a brand by building an experience.
2019 - Silver Effie
Role: Concepting, Art Direction
Here is a library of pieces that range from one offs to seasonal promotions during my time at agencies or while freelancing.
Role: Concepting, Design
IDEA: Use Xfinity’s Voice Remote technology and data to teach language through content.
HOW: Create an educational platform that teaches words, idioms and the context behind them on selected content.
Role: Concepting, Art Direction
2016 is going to be your year. You’re a year wiser, a year stronger, and a year more … well, you.
You’ll take your passions farther. You’ll try new things. You’ll take your life to that new year next level.
And eBay will be there every step of the way.
Live 2016
Role: Concepting, Art Direction
Digital Video
Homepage
Digital Banners
We have the right to protect our homes from intruders. And that's exactly what bugs are. Take back your home.
Role: Concepting, Art Direction
The Gallery at Latin Rhythms is a new event venue in Chicago's West Loop. I had the pleasure of working with it's owners and the marketing team to create a truly one-of-a-kind design for it's opening night.
Role: Concepting, Art Direction
Develop a JIF - That JIFing Good toolkit that can be leveraged for commerce executions.
